Monday, 27 August 2018

How to transfer a Facebook pixel to another account in 2018

Hello! - So you have just come from Google search and most likely want to know one of the following?

How to transfer a Facebook pixel to another account?

How to swap a Facebook pixel from one account to another?

How to assign a Facebook pixel to another ad account?

How to transfer a Facebook pixel in 2018?

How to change ownership of a Facebook pixel?

 
 
There may come a time when you need to transfer a Facebook pixel to a clients account or any other add account and this guide may help you in the process.

Especially when a business has changed hands or if a client has had a previous agency involved and they created the pixel code, there are going to be times when rather than start from scratch, you are going to want to use the same pixel code and take advantage of the data that is already connected to, and accessible from that pixel code.

It used to be the case that sharing a pixel code to another ad account was easy. You just clicked the share button and entered the ad account ID and 'poof!' it was done. That is now no longer the case, and there is very little accurate information available online.

 

Only the OWNER of a pixel code can share it first of all, and it is done through business manager, so:

 

Step 1

  •  Create (or if it is someone else's account get the owner to do this) a business account by going to business.facebook.com

Step 2

  • having created a business account, claim the ad account and other assets such as pages.

Step 3

  • inside the business account (of the sending ad account), select 'data sources' from the menu, then select 'pixels' and select the specific pixel you want to share.

Step 4

  •  Next, select 'assign partner' and choose editor from the options and then enter the BUSINESS ACCOUNT ID of the owner of the ad account that you want to share the pixel to.

Step 5

  • The business account owner of the person that owns the new ad account on which the pixel is going to be used, should now see the shared pixel in their business manager account, which they can select from data sources/pixels. They (the receiving ad account owner) can then select 'ad accounts' from the pixel's sub menu, and then 'Assign ad accounts' and they should then be able to select the receiving ad account and assign the pixel code to it.

 

There are also guidance notes that state that pixel codes cannot be shared with/assigned to, ad accounts owned by individuals. Hence the need for the receiving ad account to also be managed from a business account from business.facebook.com

Once you have completed the above steps, then the new ad account should now have the old existing pixel code assigned to it, so that data can be used to create custom audiences etc.

Based in the North East of England UK Web GeekZ are innovators in the search engine optimisation industry and use tactics that work time and time again, give us a call if you would like to get more traffic or simply a new website design.

5-7 Amity House, Coniscliffe Road, Darlington, County Durham, DL3 7EE
07906392955
info@ukwebgeekz.com

See More Here: How to transfer a Facebook pixel to another account in 2018
Article Written By http://www.ukwebgeekz.com

Wednesday, 21 March 2018

Dean Signori a Darlington based SEO Consultant

How can having an SEO consultant like Dean Signori help your business?

Firstly let it be clear that some niches have it pretty easy in Google to rank high if they are only operating in a small local town or are in a very unique business. If however like the bulk of businesses you have a lot of competition and are competing for a rank in multiple cities and or nationally then you are certainly going to need and benefit from an experienced SEO consultant like Dean Signori. The benefit comes in the form of getting your website visibility increased which in turn will increase your calls and revenue which is a big help when starting or setting up a business.

Dean Signori

Dean Signori from Darlington

 

 

What effect does search engine optimisation (SEO) have on your website?

Search engine optimisation is a method used to gather keywords and data that we know Google can see, data that it values and uses to help it decide which sites to rank higher. We then use that data within your site content and to a large amount of off site content. Imagine the many types of personalities that exist in the world, the different backgrounds people have, the different age groups they come from, the different cultures and locations. Now imagine how different they each think and the different things they are likely to type in to search for something. The variables are massive and you cannot rank high for everything that everyone decides to type in but you can have a go at doing that stage by stage starting off with the most likely options. This is like casting a large net over the whole of your market and snagging as many queries and calls as possible by weaving it into your site content, future articles and offsite content.

 

 

How much does SEO (search engine optimisation) cost?

This is one of the first questions people ask and rightly so but in the world of SEO it is not how much will it cost but how much do you want to invest? Every piece of string has a different length and everyone has a different budget which is often dependant on the size of there market. Any company that offers to get you ranked in the top 3 in a guaranteed time period for a fixed cost is either deceptive or completely naive. We do have the power to rank websites but it is never guaranteed and is nearly always an ongoing process, if you have a sales person making outbound calls and it brings in revenue to pay that salespersons wage and profit the company then why would you stop paying that salesperson? SEO is very much the same the goal posts are forever moving in terms of being able to accurately manipulate Google but also in terms of your competitors they too will be trying to rank higher and gain more business and so you also need to keep chipping away at your offsite SEO.

 

 

What is the difference between onsite and offsite SEO?

Onsite SEO is setting up the code underneath your website to be optimised in the correct format that Google understands and then filling those snippets of code with what Google & your potential customers want to see using data that is gathered by Google via peoples search patterns and history. Offsite SEO is a similar process but its other peoples pages/sites that get optimised on behalf of your website either naturally by people writing about you which we have to admit is rare? Or by reaching out to people in relevant areas to write about you externally along with other more advanced techniques to boost the power of your website.

 

 

What is the difference between Google adwords, pay per click and Google shopping ads?

Basically Google adwords and Google shopping adds are both pay per click services. Google adwords are the text ads that you will see at the top of a Google search with little green boxes with the letters "Ad" like in the picture below, you get charged anytime a customer clicks on these ads even if they do not call or message you. Each business type has its own cost that can vary from pennies per click to pounds per click.

Google adwords example

Google shopping ads appear in a few places, sometimes at the top of the search on a carousel, sometimes to the right of search and always on the "shopping" tab in search. These are picture ads of your products and you get charged for every time the customer clicks. The data is also tracked so that if a click converts you can see how many times they came back to the site which can be a helpful pattern to understand for expensive products as you can see on average how long a sale takes to convert which can be weeks on high value items, i.e a customer returns to the site after speaking to partner, waiting for wages etc.

Google shopping ads

Can I speak to Dean Signori anytime I want?

Yes Dean Signori is available during typical working hours and off peak so you can get in touch directly with the person acting on your campaign to address any concerns.

 

Do you only cover Darlington & Middlesbrough?

We are based in Darlington and Middlesbrough but as you would expect we deal with clients all over the world not just in the UK, this is the nature of SEO, products and services needs to be seen internationally as well as national/local.

Originally Published Here: Dean Signori a Darlington based SEO Consultant
http://www.ukwebgeekz.com

Monday, 26 February 2018

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Source: @ukwebgeekz February 27, 2018 at 12:15AM
More info UK Web GeekZ

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Source: @ukwebgeekz February 26, 2018 at 11:29PM
More info UK Web GeekZ

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Source: @ukwebgeekz February 26, 2018 at 10:38PM
More info UK Web GeekZ

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Source: @ukwebgeekz February 26, 2018 at 10:36PM
More info UK Web GeekZ